Last updated: 1 December 2025

1. Who We Are

HushAway® is part of the PeacePath® brand and provides sound-based content designed to support emotional regulation and calm for children and families.

For the purposes of UK data protection law, the data controller responsible for personal data collected through www.hushaway.com is:

NMR Associates Ltd (Company No. 11771982)

Registered Office: L E Marshall, Unit B1F, Fairoaks Airport, Surrey, GU24 8HU, United Kingdom

Email: hush@hushaway.com

Website: www.hushaway.com

2. What Personal Data We Collect

We may collect:

• Name

• Email address

• Account login details

• Payment details (processed securely by third-party payment providers)

• Messages sent via contact forms

• Information provided when signing up for newsletters, events or memberships

We may also automatically collect:

• IP address

• Device and browser information

• Website usage data

• Pages visited and time spent on site

3. Children's Data

HushAway® content is designed for children, however accounts must be created by a parent, guardian or educator aged 18+. 

We do not knowingly collect personal data directly from children without parental consent.

4. How We Use Your Data

We may use personal data to:

• Provide access to HushAway® services and memberships

• Process subscription payments

• Send service-related communications

• Send newsletters or updates (where consent has been provided)

• Improve our website, services and user experience

• Respond to enquiries and support requests

5. Legal Basis for Processing

Under UK GDPR we rely on:

• Contract – to provide the services you sign up for

• Consent – for newsletters and marketing communications

• Legitimate interests – to improve services and platform performance

• Legal obligations – for financial or regulatory requirements

6. Third‑Party Services

We may use trusted third‑party providers to operate parts of our services such as website hosting, analytics, payment processing, email delivery or membership platforms.

7. Data Security

Appropriate technical and organisational measures are in place to protect personal data from unauthorised access, loss, misuse or disclosure.

8. Data Retention

Personal data is retained only for as long as necessary to fulfil the purposes outlined in this policy or to meet legal obligations.

9. Your Rights

Under UK GDPR you have the right to:

• Access your personal data

• Correct inaccurate information

• Request deletion of your data

• Restrict or object to processing

• Withdraw consent where applicable

• Request data portability

To exercise these rights please contact: hush@hushaway.com

10. Complaints

If you are not satisfied with how your data is handled you may contact the UK Information Commissioner’s Office (ICO): https://ico.org.uk

11. Updates

This policy may be updated periodically. The most recent version will always appear on our website.