Last updated: October 2026

1. Who We Are

HushAway® is a brand of Peace in Sounds Ltd, alongside PeacePath®. It provides sound-based content designed to support emotional regulation and calm for children aged 4 to 10 years and their families.

For the purposes of UK data protection law, the data controller responsible for personal data collected through www.hushaway.com and our programmes is:

Peace in Sounds Ltd (Company No. 17364669)

Registered Office: D S Burge and Co Ltd, The Courtyard, 7 Francis Grove, London SW19 4DW, United Kingdom

Email: hush@hushaway.com

Website: www.hushaway.com

PeacePath® and HushAway® are brands of Peace in Sounds Ltd.

2. What Personal Data We Collect

General personal data

• Name and email address

• Account login details

• Payment details (processed securely by our payment providers; we never see full card numbers)

• Messages sent through contact forms

• Information given when signing up for newsletters, events, trials or memberships

SoundSonic® family programme data

For families taking part in the SoundSonic® programme, we also collect:

• Parent or carer's name, email, mobile number, country and (optionally) social media handles

• Child's first name and age, and (optionally) date of birth, used only to send a birthday message

• Optional information about whether the child is neurodivergent, any diagnosis or assessment, and who is in the household (see section 7)

• Answers to short check-in questions at the start, midpoint and end of the month, and brief notes from the family support calls

• Any written story, quote, photo, audio or video the family chooses to share, within the uses they tick

Automatically collected data

• IP address, device and browser information, pages visited and time spent on the site

3. Children's Data

HushAway® content is designed for children, but accounts and programme sign-ups must be made by a parent, guardian or educator aged 18 or over. We do not collect personal data directly from children. Where a child appears in anything shared with us, it is provided by the parent or carer with their written consent. We treat children's information with particular care and check every piece of content before use. Parents can withdraw consent at any time (see section 12).

4. The SoundSonic® Family Programme

SoundSonic® is our family programme. For one month, a family has free access to a selection of the Sound Sanctuary and three short support calls with our Head of Nurture, at the start, at two weeks and at the end of the month. On each call the same short questions are asked, so we can see how things change.

We use this information to:

• support the family through their month

• improve HushAway® and the content we create

• produce research findings, reported grouped and anonymous, and described as "HushAway® with family support"

Sharing a story, quote, photo or video is entirely optional and never a condition of taking part. Families tick each use separately on our consent form (our website, social media, email newsletters, press, the private Community Hub, paid advertising, and schools, councils and partners as evidence of what changed). Families read any written story before it is used. Where a use has not been ticked, it does not happen.

5. How We Use Your Data

• To provide HushAway® services, trials and memberships, and process payments

• To send service emails, and newsletters where you have agreed

• To run the SoundSonic® programme and its research (see section 4)

• To use family stories and media only in line with the consents given

• To improve our website, services and user experience, and respond to enquiries

6. Legal Basis for Processing

• Contract: to provide the services you sign up for

• Consent: newsletters, marketing and every use of a family's words, images or video

• Explicit consent: any information about a child's neurodivergence or health (see section 7)

• Legitimate interests: running the SoundSonic® programme, improving our services and keeping our platforms secure

• Legal obligation: financial, regulatory and safeguarding duties

7. Special Category Data

Information about whether a child is neurodivergent (for example ADHD, autism, sensory processing differences or anxiety) is health information under UK GDPR. Sharing it is optional, and families can still take part without it. Where it is shared, we use it only on the basis of the parent's explicit consent, keep access restricted, and only refer to it in a case study or partner material if the family has agreed to that use.

8. Third-Party Services

We use trusted providers to run parts of our services, including Kajabi (memberships, emails and the Community Hub), Google Workspace (forms, secure storage and email), video call tools, payment processors, and website hosting and analytics. Data processing terms are in place with each of them.

9. International Data Transfers

SoundSonic® families live in many countries, and some providers (including Kajabi and Google) process data outside the UK. Where data leaves the UK, we rely on UK adequacy regulations or the UK International Data Transfer Addendum to the Standard Contractual Clauses. Contact hush@hushaway.com for more detail.

10. Data Security

Personal data is held in HushAway® accounts with restricted access and two-step verification, never on personal devices. Only the people who need it, including the Head of Nurture for the families they support, can see it.

11. Data Retention

• Signed consents: for the family's participation plus 3 years

• Programme records (check-in answers and call notes): 3 years from the family's last activity, then deleted or fully anonymised

• A child's date of birth: deleted when the family leaves the programme or asks

• Unpublished media: deleted within 90 days unless there is a planned use with consent

• Published stories and media: kept while in use on our channels, which may be for the lifetime of the brand, so they can keep helping other families, unless the family asks us to remove them

• Account and payment records: as long as needed to provide the service and meet legal and tax requirements

If a family withdraws consent, we remove their content from our channels within 72 hours. We cannot always retrieve content already printed or shared with third parties, such as journalists or partners, and we will be honest about this at the time.

12. Your Rights

Under UK GDPR you have the right to access, correct or delete your data, to restrict or object to its use, to withdraw consent and to data portability. We respond within one month.

• General enquiries and complaints: hush@hushaway.com

• SoundSonic® consent and content: soundsonics@hushaway.com

13. Complaints

If you are unhappy with how we have handled your data, please tell us first at hush@hushaway.com and we will respond without undue delay. You can also complain to the UK Information Commissioner's Office (ICO) at https://ico.org.uk.

14. Updates

This policy may be updated from time to time. The most recent version will always appear on our website at www.hushaway.com.